Moonspin
Project Type: Apparel Line,
Design + Development
Date:
July 2023 - Current
Key Skills: Initiative, Creativity, Design Leadership, Value-driven Design
As a freelancer, I was the sole designer and developer for Moonspin. I worked closely with the founder to shape the product vision and led development from start to finish. I conducted market research, sourced sustainable materials (primarily hemp), developed concepts, and created detailed tech packs for production.
High satisfaction from the founder, and minimized returns/exchanges for DTC sales (11% for flagship shorts – well below the industry standard of 20-50% e-commerce return rate).
"Partnering with Brynn to design the flagship product for my new women's mountain bike apparel brand has been one of the most seamless and impactful steps I've taken to build my brand. She has an incredible ability to integrate my design inputs and offer a range of thoughtful design options, keeping the customer's needs at heart.
As a new brand, it was important to me to offer diversity across the small line I launched, while working with a manufacturer that had low order quantities. Brynn's creative design approach allowed us to launch our flagship Drift MTB shorts in three colorways and two waistband heights – all of which qualified under the same MOQ from my manufacturer! Brynn's skills have made for happy customers."
-Lindsay Ryder, Moonspin Founder
